ASOS Written Report - Designed by Osmil Ltd.

Why is branding important?

Imagine biting into a glorious British strawberry only to realise that it’s actually a tomato. How would you feel?

In order to tell a joined-up story, your brand must reflect the essence and values of your business inside and out, otherwise customers will get confused.

Not only does effective branding help your perfect customer find you, it also gives them a taste of what it might be like to work with you. And that’s where we come in.

We help align the ‘what you say’ with the ‘what you do’, so that your customers make that connection and instantly understand where you fit into their journey. When solid strategy, well written copy and purposeful design all align, your brand can go from great to outstanding.

It’s so important to reflect your company values through your brand. Not just to your customer, but also from deep within your business. Working with a brand specialist will help reach your perfect audience, but it will also align the focus of your staff. With everyone on the same page, this promotes efficiency, profitability and a faster journey to success.

To attract your perfect customer and keep them smiling, the brand identities we create (the strawberries) will always look and taste exactly the way your clients expect them to. Inside and out, they’re irresistible, intuitive, consistent and yummy too!A great logo only scratches the surface of a complete brand identity. That’s why we go far beyond logo design and explore the intricate architecture of your business. By understanding and addressing the relationship you have with your customers, we can build a brand that celebrates the true purpose of your business.

The kind of people we work with care passionately about what they do, so we always go the extra mile to build purposeful brands that leave an exquisite aftertaste.

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, Amazon

Passionate about design

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