Paws in Keevil
Case Study
- Brand Strategy
- Visual Identity
- Digital & Printed Assets & Signs
- Scheduling Website
- Brand Guidelines
Keevil is a beautiful, peaceful village located in Wiltshire. With fields upon fields of open farmland, there are limited dog walking options for owners who wish for a more secure location to give their dog free rein. Following the 2020 lockdown, the canine crime rate has risen significantly, enhancing the need for secure dog walking alternatives.
The owners of the dog paddock approached us to help them make their idea a reality. The key to the success of the business was to automate the booking through a well designed website where visitors could self-serve and enjoy worry-free dog walks time and time again.
- Brand strategy audit
- Bespoke logo
- Squarespace website
- Appointment scheduling
- Repeat booking option
- Automated booking & reminder emails
- New Facebook page
- Printed and digital ads
- Sales process plan & payment gateways
- Integrated with Google Calendar
- Google My Business set up
- Physical signage
New brand. New logo.
The selected logo strategically includes the full domain name of the business which reflects the importance of their digital presence and alleviates the need to repeat it too often.
The primary logo featured two shades of green, with a black and white version for alternative uses and a much smaller brand symbol to use where space is tight.
Bespoke Website
Booking appointments
With Squarespace Scheduling, we were able to create a range of dog walking packages to suit all types of visitors. These services could be reserved and paid for via the website; on desktop, tablet or mobile. Regular customers can even book recurring visits which reserves the same times each week and takes the stress out of the ordering process. The system is set up to automatically email the customer a reminder the day before their event takes place.
Along with the booking functionality, we also created a new business email and Google Calendar which listens to their website and adds field reservations as soon as they’re booked. The calendar can be accessed via the Squarespace Admin Panel or via the Google Calendar App on mobile. Notifications can switched on or off.
Intuitive and in-touch
Digital Designers talk about the importance of optimising the User Experience (UX) through an effective User Interface (UI).
pawsinkeevil.com has been designed to be as intuitive as possible for people of all ages who enjoy the outdoors. They may not heavily use technology in their day-to-day lives, but they enjoy spending quality time with their pets in a worry-free, secure environment. The website was designed to reflect the peaceful environment of the field.
Easy to maintain
When we began talking to the owners about the nature of their business, we decided early on that the solution to their website needed to be as simple as possible. Although the Squarespace platform is more costly than a WordPress solution, we believe that the additional cost is well justified because it avoids technical plugin updates, site security worries and skins the whole process of owning a website with an intuitive interface.
If the owners wish to change any details or update the content on their website, they can do this in the Admin Panel of Squarespace. After a quick tutorial with us, the Squarespace interface is simple to understand and offers many additional options such as eCommerce and Sales Analytics. A great solution for an innovative, local business.
One-page brand guidelines
Every serious brand requires a set of rules that ensure consistency in communications. As Paws In Keevil is a small, family-run business, it was decided that a single page guideline would be more than enough for their business. The benefit of supplying a brand guideline is to ensure that the owners can confidently develop new marketing materials in future with confidence.
Assets regularly mentioned in the Brand Guidelines are: primary logo, secondary logo, brand symbol, colour, pattern, icon, photography, font, typeface, signage, social media advertising, printed advertising, signage, tone of voice and branded stationary.
Brand Guidelines are an essential resource for any brand, big or small, who want to stay consistent and look professional.
Getting noticed
Part of our marketing plan was to create a business with a physical presence. Along with a new contact email address and an appointments calendar, we established Paws In Keevil on Google My Business which adds a location pin on Google Maps and allows visitors to review the service and share photos with others.
The website, the Facebook Group and the Google My Business pin work together to raise awareness of the dog park and aim to promote the service through positive referrals. The field is open all year round. To book your visit, please go to pawsninkeevil.com
How was your experience?
Oli did a great job, especially working with a technophobe. He set everything up and made it simple to understand and maintain. The website looks great and our clients find it easy to navigate.
Mr & Mrs Banfield
Paws In Keevil
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