It’s fantastic to see a leading fashion brand making bold actions to be more environmentally sustainable. ‘Fashion With Integrity’ guides ASOS on their approach to business and responsibility, delivering positive benefits for people and minimising its impact on the planet.
This measurable approach to sustainability is increasingly important to younger generations which is why it’s so positive to set a bold example for all global brands to follow.
If you don’t feel like a brand is doing enough to support our planet, tell them by shopping somewhere that does.
These are the kind of feel good projects that we love to be involved with.