The process

The process

A strong identity can make or break a brand, so taking the decision to team up with a brand specialist could be one of the most beneficial marketing investments you make. Together we will create an experience that matters to your customers.

My approach to your solution will combine business insight, marketing strategy and badass graphic design to bring your brand to life. By listening carefully and learning more about your business, we move into an optimal position to create a brand that promotes trust, boosts performance, breaks into new markets, drives sales, or will tackle any other obstacle you want to overcome. Because every brand is different, the solution is always tailored to fit. The process however, can be explained in three stages:

Banner for olivermilburn.co.uk
"Oli and I achieved more in under two months than I had with others in over two years. From quotation to project completion, his work was to the highest standard, with no stone left unturned. I would not hesitate to use his services again."
Jonny Andrews at Forge Fitness.
Jonathan Andrews
Forge Fitness

Three steps...

STEP ONE

Planning

1. Starting with strategy

During this important stage of our project I want to learn about your business goals, your history, your people and your customers. My brand strategy framework explores the corners of your brand and aims to reveal the unique benefits that your business brings to the party. 

When we have a clear understanding of who, what, why, where and when, we can approach the identity with confidence.

STEP TWO

Positioning

2. Creating your identity

This is where the concept for your brand is born. From the information we gathered through planning, we merge this into something much more visual and emotional. 

As a designer, this is a really exciting stage where the ideas come together to create something new and unique. Your brand develops personality and the process gains movement. Written identity, visual identity and your supporting assets complete the package. Everything is then recorded and documented in your bespoke Brand Style Guide. 

STEP THREE

Presenting

3. Delivering consistency

With your Brand Style Guide in control, your brand comes alive through a suite of marketing materials created specifically for your business and no other. 

These assets form an important brand toolkit made up of templates and design guides that simplify your marketing efforts and help your business to communicate optimally.

Passionate about design

Let's talk about
your business

×

Please click below to chat on WhatsApp now. Replies within minutes, even when cycling!

× Let's talk!